Managed the end-to-end design process at an early-stage startup
I was a solo Product Designer with expertise in UI/UX, user research, and strategy. At VIIM, I led the end-to-end design process, collaborating with stakeholders to align user needs with business goals and deliver innovative solutions.
Launched in July 2023, VIIM was an AI-powered fashion community platform that enabled users to explore, create, and express themselves through generative AI. By integrating AI and blockchain technology, VIIM aimed to revolutionize the fashion industry, fostering collaborations with global brands and evolving into a platform for consumer-driven design and marketing.
Industry
IT, Tech, AI Fashion
Belong
Viceversa Inc.
Role
Product designer
Responsibilities
Led the entire design process from 0 to 1.
Developed and organized a comprehensive design system.
Conducted user testing and interviews.
Designed branding and logo assets.
Created visual graphics to enhance product identity.
Collaborated cross-functionally with stakeholders across all departments.
