About Me
About Me
About Me
Crystal (Dawoon) Park
Crystal (Dawoon) Park
Crystal (Dawoon) Park
Product Designer & UX Strategist
I’m a product designer based in Vancouver, specializing in scalable systems, complex flows, and cohesive multi-brand experiences.
Currently, I lead product and UX initiatives at a consulting firm, shaping user flows, visual systems, and multi-brand experiences across digital platforms.
My background spans UX/UI, product strategy, and brand identity. I’ve worked across agency environments, Web3 platforms, and AI-powered early-stage startups, leading end-to-end design and building systems that scale.
I bring clarity to ambiguous problems and turn fragmented requirements into systems that scale.
My Experience
My Experience
My Experience
Senior Designer / Creative Lead
May 2025 - Present
Siwon Management (Business Consulting and Services)
Siwon Management is a multidisciplinary business consulting and technology company serving both B2B and B2C clients, and I oversee the full creative and product experience across all business units.
Shaping the creative direction of new business initiatives, helping define branding and design strategies for client-facing projects across various industries.
Driving creative development for marketing campaigns across digital and print, including banners, landing pages, and promotional materials.
Collaborating cross-functionally to ensure all design efforts align with business strategy and community engagement goals.
Senior Designer / Creative Lead
May 2025 - Present
Siwon Management (Business Consulting and Services)
Siwon Management is a multidisciplinary business consulting and technology company serving both B2B and B2C clients, and I oversee the full creative and product experience across all business units.
Shaping the creative direction of new business initiatives, helping define branding and design strategies for client-facing projects across various industries.
Driving creative development for marketing campaigns across digital and print, including banners, landing pages, and promotional materials.
Collaborating cross-functionally to ensure all design efforts align with business strategy and community engagement goals.
Senior Designer / Creative Lead
May 2025 - Present
Siwon Management (Business Consulting and Services)
Siwon Management is a multidisciplinary business consulting and technology company serving both B2B and B2C clients, and I oversee the full creative and product experience across all business units.
Shaping the creative direction of new business initiatives, helping define branding and design strategies for client-facing projects across various industries.
Driving creative development for marketing campaigns across digital and print, including banners, landing pages, and promotional materials.
Collaborating cross-functionally to ensure all design efforts align with business strategy and community engagement goals.
Product Designer
Mar 2023 - Apr 2024
Viceversa (IT Startup)
VICEVERSA, an early-stage startup providing AI-powered fashion creation and community services for both B2B and B2C. VIIM, a generative AI-based fashion community service.
Contributed to the launch of VIIM, a generative AI-powered fashion community, as an early team member.
Managed the entire design process independently, balancing user experience with business objectives.
Developed and implemented design systems, focusing on UI/UX for app and web platforms while conducting user testing and research.
Product Designer
Mar 2023 - Apr 2024
Viceversa (IT Startup)
VICEVERSA, an early-stage startup providing AI-powered fashion creation and community services for both B2B and B2C. VIIM, a generative AI-based fashion community service.
Contributed to the launch of VIIM, a generative AI-powered fashion community, as an early team member.
Managed the entire design process independently, balancing user experience with business objectives.
Developed and implemented design systems, focusing on UI/UX for app and web platforms while conducting user testing and research.
Product Designer
Mar 2023 - Apr 2024
Viceversa (IT Startup)
VICEVERSA, an early-stage startup providing AI-powered fashion creation and community services for both B2B and B2C. VIIM, a generative AI-based fashion community service.
Contributed to the launch of VIIM, a generative AI-powered fashion community, as an early team member.
Managed the entire design process independently, balancing user experience with business objectives.
Developed and implemented design systems, focusing on UI/UX for app and web platforms while conducting user testing and research.
Product Designer
(Freelance: Sep 2021 - Dec 2021) Jan 2022 - Feb 2023
Parameta (Blockchain Software)
PARAMETA is a blockchain technology company building HAVAH, a multichain interoperable digital asset ecosystem. This project was delivered in collaboration with 2bytes (game studio/Web3 service builder) and Web3 Solutions (blockchain infrastructure development partner).
Built the new HAVAH Planet Runner service for the HAVAH coin node app.
Designed the HAVAH SCAN blockchain explorer (product design and design guide creation).
Designed product solutions for POSCO, including mobile app GUI, admin PC dashboard, design guidelines.
Product Designer
(Freelance: Sep 2021 - Dec 2021) Jan 2022 - Feb 2023
Parameta (Blockchain Software)
PARAMETA is a blockchain technology company building HAVAH, a multichain interoperable digital asset ecosystem. This project was delivered in collaboration with 2bytes (game studio/Web3 service builder) and Web3 Solutions (blockchain infrastructure development partner).
Built the new HAVAH Planet Runner service for the HAVAH coin node app.
Designed the HAVAH SCAN blockchain explorer (product design and design guide creation).
Designed product solutions for POSCO, including mobile app GUI, admin PC dashboard, design guidelines.
Product Designer
(Freelance: Sep 2021 - Dec 2021) Jan 2022 - Feb 2023
Parameta (Blockchain Software)
PARAMETA is a blockchain technology company building HAVAH, a multichain interoperable digital asset ecosystem. This project was delivered in collaboration with 2bytes (game studio/Web3 service builder) and Web3 Solutions (blockchain infrastructure development partner).
Built the new HAVAH Planet Runner service for the HAVAH coin node app.
Designed the HAVAH SCAN blockchain explorer (product design and design guide creation).
Designed product solutions for POSCO, including mobile app GUI, admin PC dashboard, design guidelines.
Designer
Dec 2019 - May 2021
Freelancer
Creative Designer - Freelance Product & Brand Designer
Led design projects including logo/branding, graphic design, content creation, promotions, and planning/ design of proposals and company introductions for a branding/marketing Studio.
Developed branding materials including logo design, design applications, and promotional images.
Redesigned logo, created branding guidelines, design applications, and promotional materials.
Designer
Dec 2019 - May 2021
Freelancer
Creative Designer - Freelance Product & Brand Designer
Led design projects including logo/branding, graphic design, content creation, promotions, and planning/ design of proposals and company introductions for a branding/marketing Studio.
Developed branding materials including logo design, design applications, and promotional images.
Redesigned logo, created branding guidelines, design applications, and promotional materials.
Designer
Dec 2019 - May 2021
Freelancer
Creative Designer - Freelance Product & Brand Designer
Led design projects including logo/branding, graphic design, content creation, promotions, and planning/ design of proposals and company introductions for a branding/marketing Studio.
Developed branding materials including logo design, design applications, and promotional images.
Redesigned logo, created branding guidelines, design applications, and promotional materials.
Product Designer
Oct 2016 - Oct 2019
RightBrain (UX/UI Agency)
Contributed to large-scale platform redesigns for Korea’s leading telecom, OTT, finance, and global manufacturing brands.
Built a new service for a D2C e-commerce (UI/UX research, app GUI design, illustration, and icon set design)
Revamped the B2B global marketing platform site (responsive web GUI design, image composition/editing, icon set design)
Collaborated on projects with companies such as SK Telecom, LG U+, LG Display, Hanwha Life, KBS, KT, SK Planet, and Coway.
Product Designer
Oct 2016 - Oct 2019
RightBrain (UX/UI Agency)
Contributed to large-scale platform redesigns for Korea’s leading telecom, OTT, finance, and global manufacturing brands.
Built a new service for a D2C e-commerce (UI/UX research, app GUI design, illustration, and icon set design)
Revamped the B2B global marketing platform site (responsive web GUI design, image composition/editing, icon set design)
Collaborated on projects with companies such as SK Telecom, LG U+, LG Display, Hanwha Life, KBS, KT, SK Planet, and Coway.
Product Designer
Oct 2016 - Oct 2019
RightBrain (UX/UI Agency)
Contributed to large-scale platform redesigns for Korea’s leading telecom, OTT, finance, and global manufacturing brands.
Built a new service for a D2C e-commerce (UI/UX research, app GUI design, illustration, and icon set design)
Revamped the B2B global marketing platform site (responsive web GUI design, image composition/editing, icon set design)
Collaborated on projects with companies such as SK Telecom, LG U+, LG Display, Hanwha Life, KBS, KT, SK Planet, and Coway.
For Your Information
For Your Information
For Your Information
Core Capabilities
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Motto in life
I try to make choices that support a happier, healthier, and more balanced life. These values guide both how I live and how I work.
Challenge
Health
Happiness
Humility
Honesty
Thoughtfulness
Outside of work
Outside of work, I’m fascinated by the universe and the sciences, especially topics like space, quantum physics, and philosophy. They fuel my curiosity and inspire how I think and create.
