About
I think deeply about systems, then design them to feel simple.
I help teams turn ambiguity into clearer direction, systems, and momentum.
The best teams I’ve worked with value autonomy, trust, and thoughtful collaboration.
Beyond the case studies
More than process and pixels
1
Q: Where did my systems thinking begin?
I started by building small digital worlds.
At nine, I created my own homepage using Namo WebEditor, complete with falling snow effects and star-trailing cursors. Even then, I was constantly thinking about how to make people stay, explore, and enjoy the experience. It later won silver in a school homepage competition. Inspired by my older brother, the first tech nerd I knew, I naturally found my way into the world of technology.
1
Q: Where did my systems thinking begin?
I started by building small digital worlds.
At nine, I created my own homepage using Namo WebEditor, complete with falling snow effects and star-trailing cursors. Even then, I was constantly thinking about how to make people stay, explore, and enjoy the experience. It later won silver in a school homepage competition. Inspired by my older brother, the first tech nerd I knew, I naturally found my way into the world of technology.
2
Q: How I approach design
Design starts with making complexity workable.
I look for where people get stuck: unclear choices, hidden friction, scattered information, or systems that require too much mental effort. My work is about making those moments easier to understand, decide, and move through.
2
Q: How I approach design
Design starts with making complexity workable.
I look for where people get stuck: unclear choices, hidden friction, scattered information, or systems that require too much mental effort. My work is about making those moments easier to understand, decide, and move through.
3
Q: Where do I create the most leverage?
My biggest leverage comes from turning ambiguity into direction.
I create the most value where product problems and team systems overlap. That often means clarifying priorities, aligning people around decisions, and creating structures that help teams move with less friction. The practice behind it is curiosity, kept up over years. Friends from my four-year design study group describe me as "the one who pulls scattered voices into a single clear flow." My decisions about what to show, hide, and emphasize are grounded in that practice - earned, not decorative.
3
Q: Where do I create the most leverage?
My biggest leverage comes from turning ambiguity into direction.
I create the most value where product problems and team systems overlap. That often means clarifying priorities, aligning people around decisions, and creating structures that help teams move with less friction. The practice behind it is curiosity, kept up over years. Friends from my four-year design study group describe me as "the one who pulls scattered voices into a single clear flow." My decisions about what to show, hide, and emphasize are grounded in that practice - earned, not decorative.
4
Q: What keeps expanding how I think?
Curiosity shapes how I think beyond design.
Philosophy, science, and questions without immediate payoff help me stay comfortable with uncertainty. They train me to zoom out, look for patterns, and think beyond the first obvious answer.
5
Q: What keeps me grounded
Good routines create room for better thinking.
Yoga has been part of my life for over a decade. It reminds me that clarity often comes from consistency, not force. And yes, I can still lose an unreasonable amount of time thinking about black holes.
Experience & Impact
Experience & Impact
Senior Product Designer
May 2025 - Present
Siwon Management (Business Consulting and Services)
Impact: 31% faster design handoff · Design ops transformation · Team mentorship
Lead product design strategy across B2B/B2C business units, redesigning design operations, centralizing intake, and mentoring junior designers through clearer critique and decision-making frameworks.
Senior Product Designer
May 2025 - Present
Siwon Management (Business Consulting and Services)
Impact: 31% faster design handoff · Design ops transformation · Team mentorship
Lead product design strategy across B2B/B2C business units, redesigning design operations, centralizing intake, and mentoring junior designers through clearer critique and decision-making frameworks.
Product Designer
Mar 2023 - Apr 2024
Viceversa (Generative AI-Powered IT Startup)
Impact: 78% satisfaction lift · 30% lower funnel drop-off · 2,000+ sign-ups
Served as the first Product Designer for VIIM, shaping the foundational UX/UI architecture, cross-platform design system, and AI-driven user experience from early product ambiguity to launch.
Product Designer
Mar 2023 - Apr 2024
Viceversa (Generative AI-Powered IT Startup)
Impact: 78% satisfaction lift · 30% lower funnel drop-off · 2,000+ sign-ups
Served as the first Product Designer for VIIM, shaping the foundational UX/UI architecture, cross-platform design system, and AI-driven user experience from early product ambiguity to launch.
Product Designer
(Freelance: Sep - Dec 2021) Jan 2022 - Feb 2023
Parameta (Web3 & Blockchain Infrastructure)
Impact: 35% faster navigation · 21% fewer support inquiries
Led product design for the HAVAH ecosystem, simplifying complex blockchain operations into clear interfaces, data visualizations, and platform workflows for non-technical users.
Product Designer
(Freelance: Sep - Dec 2021) Jan 2022 - Feb 2023
Parameta (Web3 & Blockchain Infrastructure)
Impact: 35% faster navigation · 21% fewer support inquiries
Led product design for the HAVAH ecosystem, simplifying complex blockchain operations into clear interfaces, data visualizations, and platform workflows for non-technical users.
Freelance Designer
Dec 2019 - May 2021
Freelancer (Product, Brand & Strategy)
Impact: 8+ clients · 3→7 deals in 6 months
Partnered with early-stage founders across F&B and retail, translating business goals into brand systems, websites, and customer-facing experiences that supported go-to-market growth.
Freelance Designer
Dec 2019 - May 2021
Freelancer (Product, Brand & Strategy)
Impact: 8+ clients · 3→7 deals in 6 months
Partnered with early-stage founders across F&B and retail, translating business goals into brand systems, websites, and customer-facing experiences that supported go-to-market growth.
Product Designer
Oct 2016 - Oct 2019
RightBrain (Enterprise UX/UI Agency)
Impact: Digital platforms serving 14M+ users
Designed large-scale digital products for enterprise clients across telecom, OTT, finance, and manufacturing, building foundations in scalable UX systems, guidelines, and handoff.
Product Designer
Oct 2016 - Oct 2019
RightBrain (Enterprise UX/UI Agency)
Impact: Digital platforms serving 14M+ users
Designed large-scale digital products for enterprise clients across telecom, OTT, finance, and manufacturing, building foundations in scalable UX systems, guidelines, and handoff.
Community & Volunteering
Community & Volunteering
Organizer & Design Team Lead
May 2025 – Present
Vancouver KDD (Korean Tech Community)
Lead a small design team within a 1,000+ member Korean tech community in Vancouver, shaping visual identity and creative direction across events and digital platforms. Led the creative concept and visual identity for a 250-seat annual tech conference across stage, presentation, social, and event experiences.
Organizer & Design Team Lead
May 2025 – Present
Vancouver KDD (Korean Tech Community)
Lead a small design team within a 1,000+ member Korean tech community in Vancouver, shaping visual identity and creative direction across events and digital platforms. Led the creative concept and visual identity for a 250-seat annual tech conference across stage, presentation, social, and event experiences.
Organizer & Design Team Lead
May 2025 – Present
Vancouver KDD (Korean Tech Community)
Lead a 3-person design team for a 1,000+ member Korean tech community in Vancouver, shaping creative direction, visual systems, and design operations across events and digital platforms. Led the end-to-end creative concept and visual identity for a 250-seat annual tech conference, ensuring cohesive branding across stage, presentation, social, and event experiences.
UX Design Judge of Hackathon
May 2026
SFU Surge
Evaluated and provided feedback on student UX hackathon projects at SparkJam 2026, focusing on usability, storytelling, product thinking, and real-world user value.
UX Design Judge of Hackathon
May 2026
SFU Surge
Evaluated and provided feedback on student UX hackathon projects at SparkJam 2026, focusing on usability, storytelling, product thinking, and real-world user value.
Product Design Judge of Hackathon
Feb 2026
FLUI Design Jam, Emily Carr University
Evaluated student-led design teams on client alignment, UX logic, and visual execution; provided strategic feedback and participated in live Q&A.
Product Design Judge of Hackathon
Feb 2026
FLUI Design Jam, Emily Carr University
Evaluated student-led design teams on client alignment, UX logic, and visual execution; provided strategic feedback and participated in live Q&A.
Bringing crystal clarity to complex decisions.
